York Towers is an international real estate development company established in 2016 and part of York Holding Group, with operations across Georgia, Saudi Arabia, Qatar, the United Arab Emirates, and Egypt.
Overview
Vista Garden, York Towers' flagship residential development in Tabakhmela, Tbilisi, introduces a nature-oriented living concept just 20 minutes from the city center. Spanning 100,000 square meters, the development dedicates 80% of its territory to green spaces and recreational areas, offering a distinctive residential and investment opportunity.Our collaboration focuses on building a consistent flow of qualified international leads through Meta Ads, targeting Gulf investors, Georgian diaspora, local premium buyers, and international broker networks. By combining audience segmentation, localized creative communication, and CRM-based performance measurement, we developed a lead generation system designed to connect marketing activities with actual sales opportunities.
The Challenge
Reaching diverse international audiences: The project required a targeted approach to different markets, including Gulf investors, Georgian diaspora, local premium buyers, and international brokers, each with distinct motivations and expectations.Communicating investment value across markets: Presenting Vista Garden to international audiences required tailored messaging, localized communication, and creative formats capable of clearly conveying the project's value proposition.Lead quality and qualification: Generating inquiries alone was not sufficient. The campaign structure needed to prioritize qualified investment leads and filter out irrelevant contacts before they reached the sales team.Arabic market localization: Reaching Gulf investors required communication adapted to the Arabic-speaking audience, including localized video content and culturally relevant messaging.Connecting advertising with actual sales outcomes: Measuring campaign effectiveness required a structured connection between Meta Ads performance and lead progression throughout the Odoo CRM sales pipeline.
Solutions
International audience segmentation: We developed a four-segment lead generation structure targeting Gulf Investors, Georgian Diaspora, Georgian Urban Escapees, and The Brokers, with dedicated messaging, creatives, and calls to action for each audience.Arabic Reels & localized creative strategy: Based on campaign insights and our creative recommendations, Arabic-language Reels with voiceovers were introduced in September 2026. The format demonstrated a 46–60% qualification rate in the initial test, outperforming static creatives in attracting investment-oriented leads.Lead qualification through phone verification: We introduced phone verification as a key quality filter within the campaign structure, helping reduce irrelevant inquiries and deliver more serious prospects to the sales team.CRM-based attribution & performance tracking: We connected Meta Ads lead acquisition with Odoo CRM pipeline stages, enabling visibility into lead progression from New Lead to Opportunity and Completed.Monthly content recommendations & optimization: We provide structured monthly Content Recommendations Decks based on actual CRM data, identifying creative priorities, budget allocation opportunities, and new formats to test.