Toyota Center Tbilisi is the official Toyota dealer in Georgia. By building a conversion-focused website, implementing CRM, and introducing data-driven lead analytics, the project reduced sales costs, improved lead quality, and created a scalable, transparent sales system.
↑ 30%
Cost per sale
↓ 25%
Cost of qualified leads
Overview
Toyota Center Tbilisi is the official dealer of Toyota vehicles in the Georgian market, delivering high-quality automotive sales and service. The brand is strongly focused on improving customer service standards and enhancing the overall customer experience across every touchpoint.
The Challenge
At the start of the project, Toyota Center Tbilisi lacked the digital infrastructure required to support data-driven growth. There was no CRM system in place, no structured sales funnel, and no website to guide users toward conversion. Lead generation activities were not being analysed, which made it impossible to measure performance, identify acquisition costs, or make informed, data-driven decisions. As a result, sales efficiency was low and the customer journey remained fragmented.
Solutions
We built a complete digital foundation from the ground up. A conversion-oriented website was designed and optimised to support lead generation and improve user flow. A CRM system was fully implemented to structure the sales funnel, enabling lead tracking, categorisation, and follow-up processes. Lead analytics were introduced to monitor performance across channels, allowing us to identify the true cost of vehicle sales and optimise acquisition efforts. By restructuring campaigns and refining the funnel based on real data, we significantly reduced inefficiencies and improved lead quality.
↑ 30%
Cost per sale decreased
↓ 25%
Cost of qualified leads