Tegeta Motors is one of Georgia's leading automotive service and retail networks, operating in a highly competitive market. Through an integrated digital marketing strategy, the project focuses on strengthening the company's digital sales channels, increasing mobile application adoption, and creating a consistent flow of service bookings and online purchases.
Overview
The collaboration covers two key business directions: Tegeta Retail and Tegeta App, each with distinct commercial objectives and customer journeys. Working alongside Click Agency, we developed a comprehensive digital strategy designed to connect performance marketing, customer data, and digital infrastructure into one coordinated system.The strategy focuses on growing online retail sales, acquiring new app users, and increasing service bookings through Meta and Google Ads, supported by the company's website and mobile application. By combining strategic planning, performance marketing, and data-driven optimization, the project aims to turn digital channels into measurable business growth drivers.
The Challenge
Highly competitive automotive market: Operating in a crowded market required a structured digital strategy capable of strengthening Tegeta's competitive positioning and capturing customer demand.Multiple business objectives: Managing Tegeta Retail and Tegeta App simultaneously required separate acquisition strategies, campaign structures, and performance objectives.Complex customer journeys: Customers interact with the brand through multiple touchpoints, from product discovery and app installation to online purchases and service bookings, requiring a unified approach to tracking and optimization.Limited visibility into customer behavior: Accurate measurement of user actions across the website and mobile application was essential for understanding conversion paths and improving campaign efficiency.Need for coordinated execution: Managing multiple marketing activities required a clear workflow connecting the agency and client teams, with defined responsibilities, deadlines, and measurable objectives.
Solutions
Full-scale digital audit & strategic planning: We conducted functional audits of the website and mobile application, reviewed social media activities, and analyzed existing advertising performance to identify opportunities for improvement.Competitive market research: We analyzed the competitive landscape across four market tiers, examining competitors' advertising creatives, offers, and messaging, including insights from Meta Ad Library.Performance marketing & campaign architecture: We developed a structured advertising framework based on different stages of the customer journey, covering audience acquisition, remarketing, and Lookalike audiences.CRM segmentation & personalized communication: We structured customer databases according to behavioral patterns and spending levels, enabling more targeted communication and promotional code-based sales attribution.App & website tracking framework: We developed a comprehensive tracking concept integrating Firebase, GA4, and Meta SDK to measure key user actions, including app installations, registrations, add-to-cart events, purchases, and service bookings.Digital experience optimization: We provided recommendations for improving the website and mobile application, focusing on user experience, conversion opportunities, and overall digital performance.Creative strategy & continuous optimization: We developed creative format recommendations for different channels and funnel stages, continuously evaluating content performance and refining communication based on campaign insights.