Silknet.Jobs is the recruitment platform of Silk Group, connecting candidates with diverse job opportunities. Through refreshed branding, content strategy, and targeted digital advertising, the platform attracted qualified talent and strengthened Silknet.Jobs’s position as an employer of choice.
Overview
Silknet.Jobs is part of the Silk Group and focuses on connecting candidates with engaging job opportunities across a variety of roles. The platform aims to showcase Silknet.Jobs as an attractive employer while facilitating efficient recruitment of qualified talent.
The Challenge
The main challenges were twofold: positioning Silknet.jobs as a desirable employer in a competitive job market and finding the right candidates who match the company’s standards and requirements. Without a clear employer branding strategy or targeted digital presence, reaching and engaging high-quality applicants was difficult.
Solutions
We developed a refreshed visual identity and a content strategy designed to communicate Silknet.job's employer value proposition effectively. By carefully selecting the right audience and leveraging digital advertising channels, we were able to reach potential candidates who fit the company’s needs. Campaigns were designed to attract qualified applicants while aligning with Silknet.job's KPIs, ensuring a measurable impact on recruitment outcomes.