Seletti drives innovation in contemporary home design, delivering bold, artistic, and functional pieces while building a globally recognized creative ecosystem through distinctive aesthetics, cultural collaborations, and continuous experimentation.
↓ CPL
21%
Overview
Seletti Georgia entered the Tbilisi market as the official representative of Seletti, introducing a bold and unconventional approach to contemporary design. Operating as a physical retail destination, the company offers a curated selection of the brand’s most iconic, conversation-driven pieces—transforming everyday objects into expressive design statements.
By targeting design enthusiasts, interior architects, and lifestyle-conscious consumers, Seletti Georgia creates a distinctive retail experience that blends creativity with functionality. This approach positions the brand as a unique player in the local market, delivering not just products, but a design philosophy that challenges norms and elevates modern living spaces.
The Challenge
Lack of digital presence: Seletti Georgia entered the market without an e-commerce platform, Google Business profile, or established online ecosystem, limiting visibility and discovery.
Low brand awareness in the local market: Despite the global recognition of Seletti, the brand was largely unfamiliar to Georgian audiences, requiring education around its identity, product range, and premium positioning.
Offline-dependent customer journey: With no online sales channel, the entire conversion process relied on driving physical store visits, making it challenging to scale demand and track performance effectively.
Unclear path to conversion: The absence of a structured digital funnel made it difficult to transform initial interest into measurable actions such as inquiries and in-store engagement.
Need to build desire from zero: Establishing brand appeal, trust, and purchase intent from scratch required a strong, differentiated communication strategy capable of turning curiosity into real-world foot traffic and sales.
Solutions
Local search optimization & visibility: We established and fully optimized the Google Business presence of Seletti Georgia, ensuring accurate information, visual content, and category positioning—turning local search and map discovery into a consistent driver of organic foot traffic.
Paid social & messaging funnel: Through targeted campaigns on Facebook and Instagram, we leveraged a message-based approach, converting user interest directly into real-time conversations with the store, eliminating friction caused by the absence of a website.
Conversion-focused communication: By shifting the user journey from clicks to conversations, we enabled immediate interaction—allowing the brand to answer questions, build trust, and guide customers toward purchase decisions in a personalized way.
Integrated customer journey without e-commerce: The combination of strong local search presence and high-intent messaging campaigns created a seamless path from discovery to in-store visit and purchase—building a fully functional, performance-driven sales system without relying on an online store.