Next Door is a premium residential project where a data-driven sales and marketing strategy optimised lead generation, refined audience targeting, and improved conversion, resulting in a scalable and predictable sales process.
↑ 18%
Lead-to-Sale Conversion Increase
↓ 30%
CPL Reduction
Overview
Next Door is a premium residential complex located in one of the city’s most prestigious areas, positioned with high market value and a clearly defined lifestyle concept.
The project was aimed at attracting a solvent, high-intent audience while building a scalable and predictable sales system capable of supporting premium pricing.
The Challenge
Selling high-end residential property in a premium location comes with a fundamental challenge: a high price point naturally limits conversion and increases the cost of acquiring qualified leads.
At the same time, the project lacked a clear understanding of its most valuable audience segments, had no structured sales funnel in place, and relied on an unrefined lead nurturing process. As a result, marketing and sales efforts were fragmented, decision-making was slow, and the path from first contact to purchase lacked transparency and control.
Solutions
We approached the challenge by building a fully integrated, data-driven growth system that aligned marketing, analytics, and sales into a single, measurable framework. A CRM system was implemented to structure the entire sales funnel, enabling lead categorisation, status tracking, and automated follow-up sequences. This brought clarity to the sales process and significantly reduced friction between lead acquisition and conversion. In parallel, we introduced advanced analytics through cohort analysis and LTV/CPL modeling. This allowed us to identify which channels and campaigns generated real ROI — not just traffic or leads, but actual sales — and to reallocate budgets toward the highest-performing sources. To improve relevance and messaging precision, we conducted deep audience research and developed clearly defined buyer personas. Communication, creatives, and offers were then tailored to the lifestyle, motivations, and decision-making behaviour of each segment. Campaign performance was continuously refined through A/B testing across offers, landing page variations, creatives, and funnel steps. This experimentation framework made it possible to validate messaging quickly and scale only what proved effective.
The final result was a fully optimised sales funnel, from acquisition to nurturing to sale, supported by clear buyer personas, validated messaging, and transparent analytics. Next Door transitioned from fragmented marketing activity to a predictable, scalable sales system with measurable outcomes and long-term growth potential.
↑ 18%
Lead-to-Sale Conversion Increase
↓ 30%
CPL Reduction