Hyundai Auto Georgia is the official dealer focused on modern vehicle sales and high-volume customer service. Through website optimisation, CRM implementation, and data-driven lead management, digital campaigns were structured to reduce acquisition costs, improve lead quality, and deliver a predictable, scalable sales process.
↑ 30%
Reduction in Acquisition Cost
↓ 35%
Decrease in Qualified Lead Cost
Overview
Hyundai Auto Georgia is the official dealer focused on modern vehicle sales, after-sales support, and high-volume customer service. The brand aims to provide a seamless automotive experience while optimising sales and engagement across digital channels.
The Challenge
The main challenges revolved around the lack of structured digital systems and measurable sales insights: No CRM system or full visibility into the customer journey; Limited lead analysis, making it impossible to identify the most effective channels; Unstructured sales funnel leading to high cost per acquisition (CPA); Inability to measure ROI from digital channels accurately; Absence of conversion-oriented landing pages and web experiences. Without a cohesive digital infrastructure, campaign performance was difficult to optimise, and lead flow remained inconsistent.
Solutions
We implemented a comprehensive, data-driven strategy combining website optimisation, CRM implementation, lead analytics, and acquisition cost management.
Website CRO & Landing Optimisation; A conversion-oriented structure was created, including heat maps, scroll-depth analysis, and behavioural matrices. Friction points were reduced and the application process simplified, providing a smoother user experience; Full CRM Implementation; Leads were automatically categorised into Hot, Warm, and Cold segments. Follow-up workflows were established, and unified dashboards were provided for the sales team, creating a clear and structured sales process; Lead Analytics Setup
All lead sources were tracked to calculate ROI accurately. CPL/CAC testing identified the highest-performing channels, enabling bilateral optimisation across Google, Meta, and direct channels; Acquisition Cost Optimisation Campaigns were restructured and continuously A/B tested. Segmented campaigns were aligned with brand models, and budgets were reallocated exclusively to high-ROI channels. Data-driven marketing cycles were fully implemented, resulting in a transparent, predictable, and scalable sales process.
↑ 30%
Reduction in Acquisition Cost
↓ 35%
Decrease in Qualified Lead Cost