Business Media Georgia is a leading business media platform in Georgia. Through technical SEO optimisation, content restructuring, topical authority building, and backlink growth, the platform increased organic traffic, improved search visibility, and established itself as a data-driven, SEO-optimised media leader.

92%
Organic Traffic Growth
38%
Improvement in Search Visibility
21%
CTR Increase
SEO

Business Media Georgia

Overview
Business Media Georgia is one of the country’s leading business media platforms, delivering economic analysis, business news, and high-value journalistic content. The goal of our SEO strategy was to grow organic traffic, strengthen search visibility, and increase article discoverability on Google.
The Challenge
The main SEO challenges included: An incomplete SEO structure, making parts of the site difficult to index; Large content volume with underdeveloped topic clusters and keyword strategy; Significant portions of high-value content failing to reach top search results; Low CTR on priority topics; Speed and technical SEO issues hindering rankings. Without a systematic approach, the platform struggled to maximise its organic potential and capitalise on high-intent search queries.
Solutions
We implemented a comprehensive SEO strategy combining technical optimisation, content transformation, authority building, and backlink growth. On the technical side, Core Web Vitals were improved, the sitemap and indexing structures were reorganized, duplicate content and missing meta tags were fixed, and the internal linking system was rebuilt to enhance both craw lability and user experience. For content, we developed a 9-month SEO roadmap targeting hot topics such as the economy, business trends, and banking, alongside evergreen content like guides and long-form analyses. High-intent keyword clusters were created, meta titles and descriptions optimised to improve CTR, and semantic SEO principles were applied with structured articles and proper H-tag hierarchy. To establish topical authority, content clusters focused on economic themes were created, and articles were aligned with Google EEAT standards, emphasising author expertise, credible sources, and data-driven analysis. Additionally, backlink growth and digital PR initiatives secured natural citations and niche-relevant links from high-authority business websites, further strengthening the platform’s domain authority and search performance.
92%
Organic Traffic Growth

38%
Improvement in Search Visibility

21%
CTR