Alta is one of Georgia's leading consumer electronics and home appliance retailers, established in 1997. With 16 stores across 7 cities, the company represents globally recognized brands including Apple, Samsung, Lenovo, Sony, LG, and more than 100 other international manufacturers.
Overview
Alta operates across a diverse retail and e-commerce ecosystem, managing multiple advertising directions simultaneously. These include joint campaigns with international brand partners, commercial department initiatives, and ongoing monthly promotional communication.Our collaboration focuses on building a unified digital marketing strategy that aligns these activities with the company's broader business objectives. By introducing structured workflows, performance-driven advertising, and a phased optimization roadmap, we aim to establish a more efficient and scalable marketing operation.Working closely with Alta's internal team, we manage performance marketing and account operations while continuously evaluating campaign performance and identifying opportunities to improve digital acquisition and conversion.
The Challenge
Complex advertising operations: Managing multiple advertising directions, including partner brand campaigns, commercial requests, and ongoing promotions, required a centralized and clearly structured workflow.Multiple stakeholders and priorities: Coordinating requests from different departments and international brand partners created a need for transparent task management, defined responsibilities, and efficient execution.Rapidly changing promotional environment: Frequent offers, seasonal campaigns, and changing product priorities required an agile advertising strategy capable of adapting to the company's commercial calendar.Incomplete conversion tracking infrastructure: The existing technical setup required further development to enable comprehensive conversion measurement and provide better visibility into customer behavior.Need for a unified marketing strategy: Aligning different advertising activities with broader business goals required a structured approach, clear priorities, and a phased implementation roadmap.
Solutions
Full-scale digital marketing strategy: We developed a comprehensive digital marketing strategy aligned with Alta's business objectives, advertising priorities, and commercial activities.Structured workflow & project management: We established a centralized task management system using a Miro board, bringing together campaign requests, responsibilities, timelines, and execution stages into one transparent workflow.Phased action plan: We divided the implementation process into clearly defined phases, creating a structured roadmap for campaign development, technical improvements, and ongoing optimization.Performance marketing & campaign management: We manage digital advertising activities with a focus on website traffic, audience engagement, and building qualified audience pools for future remarketing and conversion campaigns.Tracking infrastructure development: We are currently working on improving the technical tracking configuration, including Meta Conversions API implementation, product catalog integration, and event tracking. This ongoing process aims to enable more accurate conversion measurement and provide better visibility into digital performance.Continuous campaign optimization: We regularly monitor campaign performance, evaluating creative formats, promotional offers, and audience engagement to identify opportunities for improvement and refine advertising activities.