The company launched an innovative real estate-hospitality investment in Georgia, building trust and a scalable, performance-driven sales ecosystem through strategy, marketing, and digital infrastructure.
↑ 68%
decrease in CPL
Overview
A company with extensive experience in managing traffic for millions of visitors entered the Georgian market with a completely new and unique concept. The model they introduced allows any individual – an everyday consumer to become the owner of a premium-class hotel room and receive a high, stable ROI. This innovative approach combines real estate investment with the opportunities of the hospitality business, creating a transparent and profitable investment environment for customers.
The Challenge
Low awareness of the concept in the Georgian market: The model was new and unfamiliar in Georgia, making it necessary to educate a broad audience and overcome fear related to investment risk.
Limited pool of solvent target audience: As the product is premium-class, the target segment is naturally limited and required precise identification.
Lack of qualified leads: Finding suitable investors was difficult due to a lack of relevant interest and information in the market.
Absence of a sales funnel: There was no structured system to guide users from initial interest to final purchase.
No website: The lack of an online presence limited trust-building and reduced the effectiveness of communication.
Solutions
Traditional marketing + creative visual solutions: We strengthened branding through graphic design and sales-oriented video production, enabling the audience to clearly see and understand the real value of the product.
Video production & video lead generation (A/B testing): We created videos in various formats, which helped identify the most effective messaging, formats, and audiences through testing.
Defining lead cost and unit sales cost: We conducted in-depth analytics to obtain accurate data on the cost of each qualified lead and each completed sale, forming the foundation for future optimisation.
Website development: We built a modern, fast, and informative website that became a central hub for users, increased trust, and simplified the communication process.
↑ 68%
decrease in CPL
CLIENT TESTIMONIAL
…The communication with Growth Hunters Agency was excellent, and they were always responsive to our questions and feedback …
Ambassadori Kachreti Apartments
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Ambassadori Kachreti Apartments