“ Calling NoGood an "agency" doesn't do them justice. Over the past few years, they have become a true extension of our own team. It's incredibly rare to find a partner who operates with such a deep sense of shared ownership. NoGood's approach is rigorously data-driven, but it's their relentless "Let's Fricking Go" attitude that truly sets them apart.
↓49%
Decrease in Paid CAC
↑60%
Increase in Google Paid Search net sales
↑25%
Increase in site-wide net sales via PMax

Funicular

Overview
Funicular Established in 1905, the Tbilisi Funicular serves as both an efficient transport link and a cultural centerpiece, whisking passengers from the heart of the city to the tranquil heights of Mtatsminda Hill. Cruising aboard modern carriages with panoramic views, visitors reach the summit in under five minutes to discover Mtatsminda Park, filled with rides, dining venues, and spectacular city panoramas. A midway stop offers a chance to visit the Pantheon of Writers and Mamadaviti Church, adding a layer of cultural depth to your journey. After a full restoration completed in the early 2010s, the funicular now offers seamless year-round operation, combining heritage, comfort, and breathtaking views in every ride.
The Challenge
Funicular Established in 1905, the Tbilisi Funicular serves as both an efficient transport link and a cultural centerpiece, whisking passengers from the heart of the city to the tranquil heights of Mtatsminda Hill. Cruising aboard modern carriages with panoramic views, visitors reach the summit in under five minutes to discover Mtatsminda Park, filled with rides, dining venues, and spectacular city panoramas. A midway stop offers a chance to visit the Pantheon of Writers and Mamadaviti Church, adding a layer of cultural depth to your journey. After a full restoration completed in the early 2010s, the funicular now offers seamless year-round operation, combining heritage, comfort, and breathtaking views in every ride.
Results
Funicular Established in 1905, the Tbilisi Funicular serves as both an efficient transport link and a cultural centerpiece, whisking passengers from the heart of the city to the tranquil heights of Mtatsminda Hill. Cruising aboard modern carriages with panoramic views, visitors reach the summit in under five minutes to discover Mtatsminda Park, filled with rides, dining venues, and spectacular city panoramas. A midway stop offers a chance to visit the Pantheon of Writers and Mamadaviti Church, adding a layer of cultural depth to your journey. After a full restoration completed in the early 2010s, the funicular now offers seamless year-round operation, combining heritage, comfort, and breathtaking views in every ride.
↓49%
Decrease in Paid CAC

↑60%
Increase in Google Paid Search net sales
CLIENT TESTIMONIAL
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Funicular