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49%
Decrease in Paid CAC
60%
Increase in Google Paid Search net sales
25%
Increase in site-wide net sales via PMax

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Overview
Rubikoni - is a pioneering sports club founded in 2006 in Tbilisi with a socially meaningful mission: to integrate adolescents living with diabetes alongside those without it through participation in team sports. The initiative began under the leadership of sports- and community-focused individuals aiming to promote health, inclusion, and empowerment. Since inception, Rubikoni’s football team has achieved early successes—securing a runner-up finish in the “Bendelas” minifootball tournament within its founding year. As a symbol of inclusion, unity, and youthful athletic spirit, the club continues to inspire and compete across various youth sports events.
The Challenge
Rubikoni - is a pioneering sports club founded in 2006 in Tbilisi with a socially meaningful mission: to integrate adolescents living with diabetes alongside those without it through participation in team sports. The initiative began under the leadership of sports- and community-focused individuals aiming to promote health, inclusion, and empowerment. Since inception, Rubikoni’s football team has achieved early successes—securing a runner-up finish in the “Bendelas” minifootball tournament within its founding year. As a symbol of inclusion, unity, and youthful athletic spirit, the club continues to inspire and compete across various youth sports events.
Results
Rubikoni - is a pioneering sports club founded in 2006 in Tbilisi with a socially meaningful mission: to integrate adolescents living with diabetes alongside those without it through participation in team sports. The initiative began under the leadership of sports- and community-focused individuals aiming to promote health, inclusion, and empowerment. Since inception, Rubikoni’s football team has achieved early successes—securing a runner-up finish in the “Bendelas” minifootball tournament within its founding year. As a symbol of inclusion, unity, and youthful athletic spirit, the club continues to inspire and compete across various youth sports events.
49%
Decrease in Paid CAC

60%
Increase in Google Paid Search net sales
CLIENT TESTIMONIAL
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